Assistant Designer: Jason Chua
Graphic Designer: Gerald Tan
Kingsmen Exhibits Pte Ltd
Client: Karsono Kwee
Trans Eurokars Pte Ltd
Design of the Year - President*s Design Award 2006
The project is the first freestanding, experiential hub for the MINI brand that takes showcasing cars to a new level by incorporating lifestyle into the buying experience. The showroom skillfully draws on the interior architecture to articulate the philosophy and visual experience of the MINI brand to a niche market. The resolution of the interior design uses appropriate materials and demonstrates comprehensive and consistent design detail throughout. Natural and artificial light is used in an innovative way. As the first of its kind in the world, the MINI Habitat in Singapore is now used by BMW Group worldwide as a benchmark for how the MINI brand should be presented, and amply demonstrates the success of design as a tool for competitive advantage.
